Tag Archives: marketing

By Jennifer Leeper In 2013, Nielson released a consumer report that called Asian Americans “significant, sophisticated, and savvy” and suggested that the AAPI community was an affluent and quickly growing market segment. But how are companies reaching the Asian consumer? Compared to other ethnic groups in America, Asian-Americans are highly accessible in their consumerism, because they love their smart phones …

By Jenny Chen In a study by Bain and Company China comprises of one of the fastest growing online markets. On Nov. 19, 2013 Chinese e-payment company Alipay, International signed a partnership with Universal Air Travel Plan (UATP). Launched in 2004, Alipay is a subsidiary of the Alibaba group – which owns China’s largest B2B online marketplace Alibaba.com as well …

By: Marlena Chertock Years ago locals came to 147 Maple Ave W. looking for a doughnut. Now, the restaurant at the same location serves American food with a flair. There’s beet salad, scallops and duck. Tim Ma, the chef and owner of Maple Ave Restaurant, opened the restaurant almost four years ago. Last month Ma was voted one of the …