Tag Archives: Bill Imada

By Devika Koppikar As a young man, Bill Imada didn’t want to identify as a Japanese American. “I wanted to be white,” said Imada. But on October 9, the Japanese American Citizens League (JACL)  recognized him for not only his leadership in the Asian American community, but also for promoting diversity in the media field.  Imada was one of four …

By Jenny Chen Another report released by Nielsen’s second quarter 2014 Cross-Platform Report indicated that Asian viewers ages 18 to 34 spent 51 minutes a day consuming online and mobile content, which is up from 38 minutes during the same period last year. African Americans ages 18-34 are close behind with 48 minutes a day of content on computer and …

By Jennifer Leeper In 2013, Nielson released a consumer report that called Asian Americans “significant, sophisticated, and savvy” and suggested that the AAPI community was an affluent and quickly growing market segment. But how are companies reaching the Asian consumer? Compared to other ethnic groups in America, Asian-Americans are highly accessible in their consumerism, because they love their smart phones …