Asian Fortune Your source for all things Asian American
By Jake Anderson
Once you understand the benefits of video streaming for your business, you should know it’s never a good idea to self-host them. This is something you probably haven’t put much thought into until now, but there are three reasons why you should always use a host.
Have the Bandwidth You Need Available When You Need It Most
In the movie, Dirty Harry, Clint Eastwood says, “A good man always knows his limitations.” While he wasn’t referring to bandwidth, this is also true of it as well. This is because videos are quite large in comparison to other types of files, which is the main reason you don’t want to host your own videos.
When you host your own videos it’s really easy to exceed your bandwidth limit. This limit also effects how fast (or slow) your videos load. Most people expect videos to load in two seconds and if it doesn’t, they’ll leave a second later. If you exceed your bandwidth, the videos may not play at all and your entire website will come to a screeching halt.
In layman’s speak, imagine posting a large video file on your website that 18 people want to watch at the same time. This will definitely exceed your normal bandwidth limits, causing a major backlash for your whole website. When this happens your viewers won’t see your website nor will they see the other parts of your website since it will more than likely crash too.
When you use a video host you can then embed it into your website. This will automatically improve your site’s performance, making it look more professional. Of course, your visitors are no longer deterred by slow videos either.
Reach Your Targeted Market Better
As one of today’s marketers, you’re not limited only to text and pictures. Now you can also use videos to generate more visitors to your website. Many people believe videos are actually an essential part of creating a website. They say these are the things that keep you on the forefront as an online business. This is thanks to video’s interactivity, which people enjoy.
Additionally, videos are a very powerful sales tool. This is because they allow you and your customers to establish a personal connection. You can then use this connection to appeal to their senses, thus resulting in more sales for your brand.
When your website offers live video, this serves as additional motivation for your customers to act now instead of putting it off until later. This is because videos offer your visitors a way to appreciate what your website has to offer without putting much effort into reading. Unfortunately, people simply don’t want to read websites today. We live in a “now” generation and videos give this to your visitors.
Better Marketing Means More Money for Your Business
Regardless of what your topic is, if you have something to say, someone is there to listen. This is why video streaming is a great way to promote your business to an even larger audience, especially if your video goes viral.
The best way to create a viral video is by being creative. This is what gets lots of views and followers online today. Once you find a way to create this type of video, use it to your advantage so you get worldwide attention for your site.
By using a hosting service like Blue Jeans for your videos, you don’t have to worry about how many people are viewing your website, so it’s a great thing to have your videos go viral. While you could argue something like this is doable via free sites like YouTube, paying for video hosting allows you to greatly improve upon your marketing strategies, giving them a real boost. This is because you’ll look more like a professional whose videos enhance their business’ online presence and you can also speak directly to your visitors via live streaming.
Through live streams you have a great opportunity to effectively enhance your business’ image and generate more engagement. This is because live streams can truly highlight your marketing efforts and goals.
Product, event, and cause endorsements and launches are much more effective when done via video too. This is because almost everyone is online everywhere they go today. More people like the fact this gives them easier access to information while they’re doing other things. At such times, it’s usually easier to listen to a video than it is to read the information your business is trying to share.
Conclusion
You can now see that not just any video host will work. A professional video host will take your site to the next level by making sure you have the right amount of bandwidth when you need it. This allows you to reach more people and make more money. So, while paying for this hosting requires some money, your ROI is well worth it.
Author Bio: Awestruck by Star trek as a kid, Jake Anderson has been relentless in his pursuit for covering the big technological innovations which will shape the future. A self-proclaimed gadget freat, he loves getting his hands on every piece of gadget he can afford.
Twitter: twitter.com/_ShoutatJake
